Shopping: advertising and consumer influence

Pro

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12 words

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appealing

привлекательный

syn:

attractive

opp:

unappealing

attractive or interesting enough to make you want it

Bright packaging can make a simple product more appealing to young shoppers.

The snack looks appealing in the photo, but the real packet is much smaller.

be influenced by advertising

поддаваться влиянию рекламы

to have your choices affected by messages designed to sell products

People can be influenced by advertising even when they think they are choosing independently.

I realised I was influenced by advertising when I wanted trainers I had never heard of a week earlier.

be tempted by a discount

соблазняться скидкой

to feel encouraged to buy an item because its price has been reduced

It is easy to be tempted by a discount when a shop says the offer ends tonight.

I was tempted by a discount on a jacket, but realised I already had two similar ones.

catch your attention

привлекать внимание

syn:

attract your attention

to make you notice or become interested in a thing

A funny slogan caught my attention, but I still checked the product reviews.

Bright colours help an advert catch your attention as you scroll through social media.

celebrity endorsements

реклама со знаменитостями

public expressions of support for products by famous people

Some brands use celebrity endorsements to make teenagers interested in their products.

I do not rely on celebrity endorsements when choosing headphones because sound quality matters more to me.

create a positive image

make an exaggerated claim

make an independent choice

promote a brand

read the small print

recommend a product

target a particular audience